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Welcome to Gear1 Racing. Our mission is simple: To help your brand maximize and expand its unique marketing goals-both on and off the track.

Experience the passion fans crave and the results sponsors demand-2026 is here, let's do this!

2026 Partnerships Now Available

Gear1 Racing is a rising force in motorsports, competing in the NASCAR ARCA Menards West Series and CARS Tour West. For 2026 and beyond, we offer sponsors a high-performance platform that connects your business with one of sports’ most passionate fan communities.

What We Offer:

National TV exposure and live fan engagement
Authentic brand integration and story-driven campaigns
Trackside activations and digital content collaboration
Connection to dedicated, brand-loyal NASCAR fans

Ideal Partners:

Share our passion for motorsports and competitive spirit
Want collaboration, not just logo placement
Value measurable marketing impact and authentic fan connection
Ready to invest in customizable packages—from primary season-long sponsorships to scalable associate options

Gear1 recognizes every brand has its own objectives and goals — how can we help you achieve yours?

Led by Matt Jackson — Team Owner & Motorsports Innovator

Matt Jackson brings decades of hands-on experience and a deep racing heritage to Gear1 Racing. As a respected leader in the industry, his vision and commitment drive the team’s competitive edge and reputation.

About Matt Jackson:

Founded Gear1 Racing, building on a legacy of family involvement in NASCAR racing
Family business Jackson Chassis, trusted by champions and top-tier teams across the industry
Creator of the Toyota SWS Road Racing Series and the Gear1 Classifieds app (launching January 2026)
Co-owner of the only West Coast ARCA Menards team to win a National event at Phoenix International Raceway
Passionate mentor and driver coach for the next generation of racing talent

To learn more about Matt’s story, leadership philosophy, and contributions to motorsports, visit our “About Matt” page.

“In Today’s Crowded Market, Only Passion Makes a Brand Stand Out”

The Problem

In today’s market, brands aren’t struggling to reach people — they’re struggling to make a memorable connection that’ll impact there buying decison.

Audiences are flooded with ads, social media noise, resulting in short attention spans. Traditional marketing channels are oversaturated, and even the best creative campaigns fade quickly without a story that connects to emotion, excitement, and identity.

Choices. Choices. Choices? Consumers have more options than ever — so what makes your brand the one they choose?

Businesses require more than just exposure—they need genuine engagement and passion fueling their brand. It’s about creating experiences that make your brand feel truly alive to consumers, transforming passive observers into enthusiastic participants who connect on an emotional level.

Where Passion, Excitement & Value Meet

The Solution

Passion drives marketing success—and no sport fuels greater devotion than NASCAR Racing. Imagine the electrifying roar of engines and weekends pulsing with excitement, your brand at the center of it all. Fans cheer not just for the cars but for your brand’s team, making you an essential part of their race day experience and cherished memories.

By partnering with Gear1 Racing in the nations most popular sport, your brand creates a powerful “invisible link”—a bond built on emotional value and deep loyalty among purchase-driven NASCAR fans. This transforms ordinary consumers into passionate brand advocates. For these fans, your brand isn’t just a choice—”it’s the obvious choice.”

Sponsorship goes beyond conventional advertising—while ads try to capture attention, motorsports partnerships immerse your brand in the audience’s heartfelt emotions. This is how fans become genuine advocates for your brand. It’s more than sponsorship; it’s Bottom-line “Marketing Magic”.

it’s Bottom-line "Marketing Magic"

Wearing the Colors, Living the Brand

Just imagine:
A sea of roaring engines, the smell of burning rubber, and the electric atmosphere of a packed racetrack. Now, picture your brand woven into the fabric of that experience — not just as a sponsor, but as the focal point of fan passion.

This isn’t about slapping a logo on a car. It’s about becoming synonymous with the excitement, community, and unforgettable moments that define race day. Thousands of fans celebrating your brand’s victory, wearing apparel with your logo, and sharing experiences that build lasting loyalty — all fueled by the energy of competition and the emotion of connection.

Gear1 Racing understands the passionate nature of race fans and investing in a strategic, authentic approach, you can elevate your brand from a mere sponsor to a beloved part of the race day experience, creating lasting memories associated with your brand, that’s when you know you’ve crossed the finish line into true brand loyalty.

TURNING THE FAN INTO A FAN OF YOUR BRAND

Unleash The Untapped Power of NASCAR Marketing

At Gear1 Racing, we recognize that every business is built on a unique foundation — distinct ambitions, challenges, and goals. That’s why a one-size-fits-all approach doesn’t cut it. Instead, we begin every conversation with a simple but powerful question: What are your business goals? How can Gear1 Racing help you?

2026 Partnerships

ARCA WEST

FLORACING & FS1

FloRacing

1.5 MIL SUBSCRIBERS

ATTENDANCE

25K AVERAGE

CARS TOUR

FLORACING

Our sponsorship programs go far beyond racing performance. We craft fully integrated brand experiences that drive measurable results by combining on-track excitement with off-track engagement. Whether it’s connecting with fans, customers, or partners, every element of our approach is designed to deliver meaningful exposure and value.

A NASCAR partnership isn’t just about visibility; it’s about driving business results. The relationship can be leveraged to generate leads, increase sales, and build customer loyalty.

The financial investment in a NASCAR partnership can vary widely depending on the level of involvement, ranging from sponsoring a single race to becoming a major sponsor for the entire season. However, a successful partnership requires more than just money.

Gear1 Racing Sponsorship Levels (2026)

Primary Sponsor

Most prominent branding on car (hood, rear quarter panels, main suit areas)
Extensive TV coverage, constant visibility during races
Integrated in all official team media, press releases, and digital content
Comprehensive hospitality for clients and executives (VIP pit/paddock access)
Co-branded marketing campaigns and product activations
Full use of team image/likeness in your own advertising
Why: Dominant exposure, maximum fan engagement, and a true marketing partnership that elevates your brand above the rest.

Associate Sponsor

Secondary but visible logo placement (lower hood, rear deck, crew gear)
Regular mention on social media and broadcasts
Hospitality at select events (race access and networking)
Shared digital campaigns, group promotions, and co-branded content
Scalable to regional or national reach based on investment
Why: Significant brand presence and flexible access to NASCAR’s passionate audience without the primary price tag.

Official Category Sponsor

Exclusive branding as “Official {Category} Partner” (e.g., tires, beverages, insurance)
Logo on specialty areas (pit box, tools, driver’s area, equipment)
Rights to run at-track promotions and fan experiences
Mention in targeted digital and event content in your category
Why: Eliminates direct competition visibility, giving your brand exclusivity in its sector and strong association with the team.

Event or Single-Race Sponsor

Logo on car and website for a specific event(s)
Dedicated social media spotlight during the sponsored event
Race tickets and behind-the-scenes garage/pit tour for clients/guests
Why: Ideal for trial engagement or to support a product launch, allowing you to target fans at a single race at a lower entry point.

Gear1 Racing’s partnership packages can be tailored for your goals and budget. The more involved the level, the stronger your brand’s connection, exclusivity, and measurable impact on a loyal, high-energy fanbase.

“Let’s build something that wins — together”

“A Night of Fire” Perfectly Sums Up Smothermans Weekend"

July 3 2025 – Adversity, resilience, and raw strength defined RJ Smotherman and the Gear1 Racing team’s weekend at the Bullring during the twin Pro Late Model main events. With some of the toughest competition on the West Coast in town—including 2024 Cars Tour West Champion and former Bullring champion Jeffrey Peterson, along with west coast standout Kyle Keller—this was the showdown Smotherman had been waiting for.

From the start, Wednesday’s practice sessions made it clear that the top contenders would be Keller, Peterson, and Smotherman. But, the Gear1 team focused on long-run pace. RJ’s consistency stood out, and his confidence was sky-high. “This car is a BULLET—don’t touch it!” he told Matt and Dave Jackson after stringing together some of the most consistant laps of the night.

Then came Thursday—and the challenges begun.

In their only scheduled practice, the Gear1 team discovered that their transponder hadn’t been turned on, meaning no official lap times were recorded. As a result, RJ was forced to qualify first out of the 17-car field—far from ideal. Still, he was confident. After his qualifying lap RJ stated “the car felt perfect”, and his lap was stellar one of the fastest he’d ever run.

But adversity struck again: the track’s timing and scoring system wasn’t turned on. No lap time was registered.

With a now hot engine, hot tires and tires passed there peak performance, RJ had to re-qualify under far less favorable conditions. Frustrated, but focused, he dug deep and delivered—posting the third-fastest time, just 0.120 seconds off the pole. A performance that sent a clear message: even when the odds are stacked against him, RJ Smotherman and his Gear1 Racing Jackson chassis are a force to be reckoned with.

The first race of the night went green with an electrifying three-car battle between Kyle Keller, Jeffrey Peterson, and RJ Smotherman. The trio raced hard but clean, swapping positions, showcasing fierce competition and mutual respect. By Lap 12, RJ muscled past Keller to take the lead—and once out front, he began to stretch his advantage. Managing a steady four-car-length gap, RJ looked poised for victory, smartly conserving his equipment for the closing laps.

But with just 10 laps to go, disaster struck. In a cruel twist of fate, the rearend failed, forcing RJ to pull off into the infield, heartbreakingly watching a sure-win slip away.

Adversity Builds Champions

During the short break between races, the Gear1 Racing team went to work. In a moment that captured the true spirit of racing, teams from all over the pits rushed in to help—offering tools, parts, and manpower. It was a beautiful show of community and camaraderie. Still, the repairs were anything but easy. Robert Smotherman and Matt Jackson discovered the damage was more significant than expected, but after an all-out thrash in the pits, they managed to complete the job just in time to make the call for Race Two.

Starting Last. Finishing Strong.

With repairs complete but due to finishing last in the first race, RJ had to start deep in the field of 15 cars. Meanwhile, his stiffest competition Keller and Peterson rolled off from the front row. When the green flag dropped, RJ charged forward—aggressive yet calculated. A daring three-wide pass vaulted him into fifth place by Lap 5.

But, it was up front, Keller and Peterson were checking out, building a massive gap over the field. But RJ wasn’t done. By Lap 9, he’d moved into third, although the leaders held large lead advantag. With his head down and relentless focus, RJ began to slowly shorten the gap.

With just 10 laps remaining the team knew what they needed—a caution to have a chance. With fourth place almost a straightaway behind, the call from the pit box was clear: preserve the points, don’t risk it and hope for a yellow. That never came. RJ held his line and brought home a hard-fought third-place finish—a remarkable recovery and a championship-caliber drive.

RJ Smotherman, Driver – Gear1 Racing

“I had so much fun racing door-to-door with two of the best on the West Coast—Keller and Peterson are true professionals, and I look forward to battling with them again.”“I also want to thank all the drivers who raced me clean as I worked through the field in the second feature—I really appreciate the respect out there.”“Our Gear1 Racing Jackson Chassis was an absolute bullet tonight. Its short- and long-run speed made it a dream to drive, and I couldn’t be happier with the performance.”

Gear1 Racing Team Statement

After all the adversity, we couldn’t be prouder of RJ and our entire team’s resilience. RJ’s focus and sheer determination under pressure put the Gear1 Racing Chevrolet in position to win in the first race—and in the second race a valiante effort to fight back for a third-place finish from the rear without a scratch is a true testament to RJ’s maturity and racecraft. We stood toe-to-toe with some of the best Pro Late Model talent on the West Coast and proved our strength. For us, this third-place finish feels like a win in every way: for our team, for our driver, and for our incredible partners who make this all possible.

We would like to congradulate Prolate model twin race winners Cody Brown & Kyle Keller.

RJ & Gear1 Racing would like to personally thank everyone that helped us in the time of need… we can’t thank each and everyone of you enough.

Mark & Kylie Ith

Tony & Anthony Jackson

John & Johnny Spilotro

Ashton Leanord & family

David Quortaro

Mike Garcia

If there is anyone else that we forgot to list please know we do appreciate you

Gear1 Racing would like to thank our valued partners for their continued support:

Jackson Chassis

Affordable Autos

Snowden’s Landscape

Jim Wolfenstein

Swift Springs

Buzze Racing

RE Racing

AR Bodies

Scott Lynch Media

Smotherman Seizes Second Victory in Heart-Pounding Bullring Battle

June 7 2025 – RJ Smotherman, behind the wheel of his Gear1 Racing Jackson Chassis Chevrolet, emerged victorious in one of the fiercest five-car showdowns the Las Vegas Bullring has seen in recent memory. The 50-lap main event had fans on their feet from start to finish, with relentless side-by-side, door-rubbing action that kept the outcome in doubt until the final turn.

The racing was so tight, you could’ve thrown a blanket over the top contenders—RJ Smotherman, Cody Brown, TJ Roberts, Spencer Gallagher, Jonny Spilotro, and Gaven Ray—as they swapped positions corner after corner, lap after lap. Each driver showcased not only their raw competitiveness and hunger for the win, but also impressive patience, professionalism, and respect for one another—an outstanding testament to the talent and sportsmanship of this young group.

RJ Smotherman battled fiercely with the competition, his raw determination and relentless, never-give-up attitude driving him forward. In the end, it was that unwavering grit that carried him across the finish line first, earning a hard-fought victory in front of a roaring hometown crowd.

RJ Smotherman Soars to Victory in Just His Second Outing with Gear1 Racing

RJ Smotherman is making waves in the racing world with a stunning victory in only his second race with Gear1 Racing. The young driver showcased incredible skill and composure to take the checkered flag, proving that he’s a force to be reckoned with and a valuable addition to the Gear1 Racing team.

After joining the team just recently, Smotherman quickly adapted to the new environment and his new Jackson Chassis. His debut race showed flashes of potential, and he clearly used that experience as a springboard to success. This win is a testament to his dedication, the team’s preparation, and a powerful combination of talent and teamwork.

“It’s an amazing feeling,” said a beaming Smotherman after the race. “The Gear1 Racing team has been incredibly supportive, and I’m so grateful for the opportunity to drive for such a professional team.”

The race itself was a thrilling spectacle, with Smotherman battling fiercely for position. He demonstrated impressive overtaking maneuvers and maintained his focus under pressure, ultimately securing the lead in the final laps. This victory is undoubtedly a major confidence boost for both Smotherman, the Gear1 Racing team and our sponsors.

“We knew RJ had talent, but to see him win so quickly is truly impressive,” said Matt Jackson for Gear1 Racing. “He’s a quick learner and a fantastic teammate. This win is a great reward for all the hard work everyone has put in.”

This victory marks a significant milestone in Smotherman’s career and sets the stage for an exciting future with Gear1 Racing. Fans and competitors alike will be watching closely to see what he can accomplish next. With his natural ability, combined with the resources and support of Gear1 Racing, RJ Smotherman is poised to become a major star in the racing world. The future looks bright for this promising young driver.

ARE YOU READY FOR THIS?

JUST PUSH PLAY - GO BIG & CRANK IT UP

Tyler Reif Soars to Victory in the General Tire 150 at Phoenix

Tyler Reif & LJM team Make History in ARCA Menards national series

In a thrilling charge against the top ARCA Menards National Series teams from across the country, at just 15 years old, Tyler Reif delivered a performance that will be remembered for years to come. Making history on the way—becoming the first West Coast driver and team to win a NASCAR ARCA Menards National Series race.

This wasn’t just any event. The Phoenix race is part of ARCA’s elite National Division, a battleground typically dominated by powerhouse teams from across the nation—East Coast teams that had won every previous running. But on this night, it was the West Coast’s own Lowden Jackson Motorsports Team—and 15-year-old phenom Tyler Reif—who stood triumphant in victory lane.

Behind the scenes, LJM Motorsports co-partner Matt Jackson played a pivotal role in the team preparation leading up to the race. Also as Tyler’s driver coach, Matt dedicated extensive time with Tyler on simulator work in the weeks prior—zeroing in on perfecting Turn Two, the fastest and most critical corner at Phoenix. The secret to mastering it? Dropping the car below the yellow line at just the right moment to position the car on exit for optimal grip—a move that demands both timing and precision. That focused training paid off in spectacular fashion, as Tyler executed this technique flawlessly to make the decisive, race-winning pass in turn two propelling him to victory on the final lap.

It was a true masterclass in perseverance, preparation, and execution—and a defining moment for West Coast racing.

A final word from matt jackson

“Partnerships are the heartbeat of what we do. At Gear1 Racing, we don’t just carry logos —we carry relationships built on trust, performance, and shared ambition. Every lap we turn,every race we run, is powered by the brands that believe in us.

In today’s competitive marketing landscape, forming authentic, emotional connections withengaged audiences is more important than ever. Gear1 Racing provides a dynamic platform to doexactly that — offering access to a fiercely loyal fan base, broad media exposure, and powerfulengagement opportunities both at the track and beyond.

As we look ahead to 2026, we’re not just building a race team — we’re building a movement whereour partners grow, our fans connect, and our stories win together.

I want to personally thank you for taking the time to learn about Gear1 Racing and for considering us as part of your 2026 marketing plans. We’d be honored to help bring your brand to the winner’s circle.”

— Matt Jackson, Team Owner, Gear1 Racing

In summary, Matt Jackson, Gear1 Racing Team owner, believes brands should strive for more than visibility—they need real engagement, passion, and experiences that turn customers into lifelong fans. NASCAR partnerships do exactly that, placing your brand at the center of a high-energy, loyal community. Partnering with Gear1 Racing brings your brand to life through meaningful activations, authentic stories, and connections that last well beyond race day.

contact us

Matt Jackson

725-500-2021
matt@gear1racing.com