For Matt Jackson, the roar of engines and the smell of burning rubber aren’t just background noise – they’re the soundtrack to his life. Born into a family deeply rooted in the world of NASCAR racecar building, Matt hasn’t just witnessed the evolution of motorsports, he’s been an active participant, shaping and contributing to its dynamic landscape for over 40 years. This lifelong immersion,spanning from the nuts and bolts of manufacturing to the cutting edge of technology, has culminated in his latest endeavor: GEAR1 Racing.

Matt’s journey began in the very heart of the racing world early on at the age of ten, learning the importance of hard work, dedication and always striving to be the best from his father. Matt was surrounded by the tools and talent that forged championship-winning machines. This early exposure provided him with a foundational understanding of the intricate engineering and relentless dedication required to succeed. But his ambition extended beyond the garage. He delved into the business side, mastering sales and marketing, crucial components for navigating the competitive world of motorsports.

Over the years, Matt’s passion led him to explore diverse avenues within the industry. He didn’t just want to participate; he wanted to innovate. This drive led him to create his own racing series, the Toyota SWS Series, a testament to his entrepreneurial spirit and his desire to bring the thrill of racing to a broader audience. He understood the importance of accessibility and creating opportunities for aspiring racers to hone their skills and experience the adrenaline rush of competition. Learning first hand the responsibilities of representing major sponsors like Toyota, to give them the exposure and results while exceeding there expectations.

Recognizing the evolving role of technology in motorsports, Matt also ventured into the digital realm, developing a new motorsports mobile app, Gear1 Classifieds, set to launch fall of 2025. This forward-thinking initiative demonstrates his commitment to connecting fans, drivers, and teams in innovative ways, leveraging the power of technology to enhance the overall experience.

This diverse experience – spanning business, manufacturing, crew chief, driver coach, sales, marketing, series promotion, and tech development – provides Matt with a unique perspective, a comprehensive understanding of the complex ecosystem that is motorsports. It’s this breadth of knowledge, forged over four decades of hard work and unwavering determination, that forms the foundation of GEAR1 Racing.

GEAR1 Racing isn’t just another team or venture; it’s the embodiment of Matt Jackson’s lifetime dedicated to the sport he loves. It represents a culmination of experience, a deep understanding of the intricacies of the industry, and a passion for pushing the boundaries of what’s possible.

While GEAR1 Racing is new, one thing is certain: it will be built on the principles that have guided Matt Jackson’s career – hard work, innovation, and an unwavering commitment to excellence. After a lifetime immersed in the heart of motorsports, GEAR1 Racing is poised to be the next chapter in a remarkable legacy. It’s a testament to the power of dedication, the importance of innovation, and the enduring allure of the racetrack. And for Matt Jackson, it’s the realization of a lifelong passion, transformed into a tangible contribution to the sport he calls home.