Unleash The Untapped Power of NASCAR Marketing

Imagine a sea of roaring engines, the smell of burning rubber, and the electric atmosphere of a packed racetrack. Now, picture your brand woven into the fabric of that experience, not just as a sponsor, but as a genuine focal point of fan passion. This isn’t just about slapping a logo on a car; it’s about becoming synonymous with the excitement, community, and unforgettable moments that define race day.

For brands that invest wisely in motorsports, the payoff can be phenomenal. It’s not just about visibility; it’s about forging a deep connection with a fiercely loyal fan base, where your brand transcends its commercial identity and becomes an integral part of their passion.

Gear1 understands the passionate nature of race fans and investing in a strategic, authentic approach, you can elevate your brand from a mere sponsor to a beloved part of the race day experience. When fans are proudly wearing your colors, passionately cheering for your team, and creating lasting memories associated with your brand, you know you’ve crossed the finish line into true brand loyalty.

“A Night of Fire” Perfectly Sums Up Smothermans Weekend"

July 3 2025 – Adversity, resilience, and raw strength defined RJ Smotherman and the Gear1 Racing team’s weekend at the Bullring during the twin Pro Late Model main events. With some of the toughest competition on the West Coast in town—including 2024 Cars Tour West Champion and former Bullring champion Jeffrey Peterson, along with west coast standout Kyle Keller—this was the showdown Smotherman had been waiting for.

From the start, Wednesday’s practice sessions made it clear that the top contenders would be Keller, Peterson, and Smotherman. But, the Gear1 team focused on long-run pace. RJ’s consistency stood out, and his confidence was sky-high. “This car is a BULLET—don’t touch it!” he told Matt and Dave Jackson after stringing together some of the most consistant laps of the night.
 
Then came Thursday—and the challenges begun.
In their only scheduled practice, the Gear1 team discovered that their transponder hadn’t been turned on, meaning no official lap times were recorded. As a result, RJ was forced to qualify first out of the 17-car field—far from ideal. Still, he was confident. After his qualifying lap RJ stated “the car felt perfect”, and his lap was stellar one of the fastest he’d ever run.
 
But adversity struck again: the track’s timing and scoring system wasn’t turned on. No lap time was registered.
 
With a now hot engine, hot tires and tires passed there peak performance, RJ had to re-qualify under far less favorable conditions. Frustrated, but focused, he dug deep and delivered—posting the third-fastest time, just 0.120 seconds off the pole. A performance that sent a clear message: even when the odds are stacked against him, RJ Smotherman and his Gear1 Racing Jackson chassis are a force to be reckoned with.
 
The first race of the night went green with an electrifying three-car battle between Kyle Keller, Jeffrey Peterson, and RJ Smotherman. The trio raced hard but clean, swapping positions, showcasing fierce competition and mutual respect. By Lap 12, RJ muscled past Keller to take the lead—and once out front, he began to stretch his advantage. Managing a steady four-car-length gap, RJ looked poised for victory, smartly conserving his equipment for the closing laps.
 
But with just 10 laps to go, disaster struck. In a cruel twist of fate, the rearend failed, forcing RJ to pull off into the infield, heartbreakingly watching a sure-win slip away.
 
Adversity Builds Champions
During the short break between races, the Gear1 Racing team went to work. In a moment that captured the true spirit of racing, teams from all over the pits rushed in to help—offering tools, parts, and manpower. It was a beautiful show of community and camaraderie. Still, the repairs were anything but easy. Robert Smotherman and Matt Jackson discovered the damage was more significant than expected, but after an all-out thrash in the pits, they managed to complete the job just in time to make the call for Race Two.
 
Starting Last. Finishing Strong.
With repairs complete but due to finishing last in the first race, RJ had to start deep in the field of 15 cars. Meanwhile, his stiffest competition Keller and Peterson rolled off from the front row. When the green flag dropped, RJ charged forward—aggressive yet calculated. A daring three-wide pass vaulted him into fifth place by Lap 5.
 
But, it was up front, Keller and Peterson were checking out, building a massive gap over the field. But RJ wasn’t done. By Lap 9, he’d moved into third, although the leaders held large lead advantag. With his head down and relentless focus, RJ began to slowly shorten the gap.
With just 10 laps remaining the team knew what they needed—a caution to have a chance. With fourth place almost a straightaway behind, the call from the pit box was clear: preserve the points, don’t risk it and hope for a yellow. That never came. RJ held his line and brought home a hard-fought third-place finish—a remarkable recovery and a championship-caliber drive.
 
RJ Smotherman, Driver – Gear1 Racing
“I had so much fun racing door-to-door with two of the best on the West Coast—Keller and Peterson are true professionals, and I look forward to battling with them again.”“I also want to thank all the drivers who raced me clean as I worked through the field in the second feature—I really appreciate the respect out there.”“Our Gear1 Racing Jackson Chassis was an absolute bullet tonight. Its short- and long-run speed made it a dream to drive, and I couldn’t be happier with the performance.”
 
Gear1 Racing Team Statement
After all the adversity, we couldn’t be prouder of RJ and our entire team’s resilience. RJ’s focus and sheer determination under pressure put the Gear1 Racing Chevrolet in position to win in the first race—and in the second race a valiante effort to fight back for a third-place finish from the rear without a scratch is a true testament to RJ’s maturity and racecraft. We stood toe-to-toe with some of the best Pro Late Model talent on the West Coast and proved our strength. For us, this third-place finish feels like a win in every way: for our team, for our driver, and for our incredible partners who make this all possible.
 
We would like to congradulate Prolate model twin race winners Cody Brown & Kyle Keller.
 
RJ & Gear1 Racing would like to personally thank everyone that helped us in the time of need… we can’t thank each and everyone of you enough.
Mark & Kylie Ith
Tony & Anthony Jackson
John & Johnny Spilotro
Ashton Leanord & family
David Quortaro
Mike Garcia
If there is anyone else that we forgot to list please know we do appreciate you
 
Gear1 Racing would like to thank our valued partners for their continued support:
Jackson Chassis
Affordable Autos
Snowden’s Landscape
Jim Wolfenstein
Swift Springs
Buzze Racing
RE Racing
AR Bodies
Scott Lynch Media

Smotherman Seizes Second Victory in Heart-Pounding Bullring Battle

June 7 2025 – RJ Smotherman, behind the wheel of his Gear1 Racing Jackson Chassis Chevrolet, emerged victorious in one of the fiercest five-car showdowns the Las Vegas Bullring has seen in recent memory. The 50-lap main event had fans on their feet from start to finish, with relentless side-by-side, door-rubbing action that kept the outcome in doubt until the final turn.

The racing was so tight, you could’ve thrown a blanket over the top contenders—RJ Smotherman, Cody Brown, TJ Roberts, Spencer Gallagher, Jonny Spilotro, and Gaven Ray—as they swapped positions corner after corner, lap after lap. Each driver showcased not only their raw competitiveness and hunger for the win, but also impressive patience, professionalism, and respect for one another—an outstanding testament to the talent and sportsmanship of this young group.

RJ Smotherman battled fiercely with the competition, his raw determination and relentless, never-give-up attitude driving him forward. In the end, it was that unwavering grit that carried him across the finish line first, earning a hard-fought victory in front of a roaring hometown crowd.

RJ Smotherman Soars to Victory in Just His Second Outing with Gear1 Racing

RJ Smotherman is making waves in the racing world with a stunning victory in only his second race with Gear1 Racing. The young driver showcased incredible skill and composure to take the checkered flag, proving that he’s a force to be reckoned with and a valuable addition to the Gear1 Racing team.

After joining the team just recently, Smotherman quickly adapted to the new environment and his new Jackson Chassis. His debut race showed flashes of potential, and he clearly used that experience as a springboard to success. This win is a testament to his dedication, the team’s preparation, and a powerful combination of talent and teamwork.

“It’s an amazing feeling,” said a beaming Smotherman after the race. “The Gear1 Racing team has been incredibly supportive, and I’m so grateful for the opportunity to drive for such a professional team.”

The race itself was a thrilling spectacle, with Smotherman battling fiercely for position. He demonstrated impressive overtaking maneuvers and maintained his focus under pressure, ultimately securing the lead in the final laps. This victory is undoubtedly a major confidence boost for both Smotherman, the Gear1 Racing team and our sponsors.

“We knew RJ had talent, but to see him win so quickly is truly impressive,” said Matt Jackson for Gear1 Racing. “He’s a quick learner and a fantastic teammate. This win is a great reward for all the hard work everyone has put in.”

This victory marks a significant milestone in Smotherman’s career and sets the stage for an exciting future with Gear1 Racing. Fans and competitors alike will be watching closely to see what he can accomplish next. With his natural ability, combined with the resources and support of Gear1 Racing, RJ Smotherman is poised to become a major star in the racing world. The future looks bright for this promising young driver.

ARE YOU READY FOR THIS?

JUST PUSH PLAY - GO BIG & CRANK IT UP

NOW LET'S GO ROAD RACING

JUST PUSH PLAY - GO BIG & CRANK IT UP

Gear1: Planning for the Second Half of the 2025 Season

Gear1 Racing: Gearing Up for the Most Exciting Stretch of Our Season Yet

 We’re actively seeking bold, innovative partners like your brand as we gear up for the most thrilling stretch of our 2025 season. Our goal? To close out the second half with a powerful statement—setting the stage for what could be the beginning of a dynamic, long-term partnership heading into 2026 and beyond.

And with key events fast approaching, we’re offering select packages at special discounted rates.

2025 Second Half Schedule:

  • July 3: Bullring (Pro Late Model)

  • July 11: Sonoma Raceway (Road Course) – In conjunction with NASCAR Cup

  • August 29: Portland International (Road Course) – In conjunction with NASCAR Xfinity

  • October 10: Bullring of Las Vegas (Short Track Oval)

  • November 11: Phoenix Raceway (1-Mile Oval) – In conjunction with NASCAR Cup

Gear1 Driver Lineup:

  • Pro Late Model / Bullring: RJ Smotherman (Las Vegas standout)

  • ARCA Sonoma & Portland: Boris Said (World-renowned road course expert)

  • ARCA Bullring: RJ Smotherman

  • ARCA Phoenix: Driver to be announced

These marquee events will be televised live on FloRacing, with an estimated viewership of 750,000 and in-person attendance ranging from 60,000 to 80,000 passionate NASCAR fans—offering unmatched brand exposure, direct fan interaction, and powerful engagement in a nationally recognized arena.

Road Course Ringer Boris Said To Drive For Gear1 Racing

Gear1 Racing is Thrilled to Present a Unique and Unforgettable Sponsorship Opportunity: the chance to ride along with NASCAR Hall of Famer, road course legend, and fan-favorite media personality Boris Said, as he pilots the Gear1 Racing Toyota in two of the most prestigious NASCAR road course events of the 2025 season. We’re also finalizing a high-profile driver for the Phoenix and Las Vegas races—bringing even more star power and national visibility to our team.

Boris Said is a towering figure in the world of motorsports—both literally and figuratively. Affectionately known as the “Gentle Giant,” Boris is a media magnet with an infectious personality that resonates far beyond the track. His passionate fanbase, proudly known as the “Said Heads,” follow him with unwavering loyalty, drawn to his charisma, authenticity, and unmistakable presence.

With a racing résumé that includes victories and championships across the globe, and lately inducted into the NASCAR Hall of Fame. Boris has rightfully earned his place among the most accomplished road course racers in history. His international success and fierce competitiveness have made him a household name among racing enthusiasts and a respected legend within the industry.

But Boris’s impact stretches far beyond his own achievements. As a mentor, he’s played a pivotal role in shaping the careers of many top NASCAR Cup, Xfinity, and Truck Series drivers—passing down the nuanced art of road racing with wisdom and passion.

Whether behind the wheel or behind the scenes, Boris Said continues to be an ambassador for the sport—embodying excellence, leadership, and a lifelong commitment to racing.

Tyler Reif Soars to Victory in the General Tire 150 at Phoenix

Tyler Reif & LJM team Make History in ARCA Menards national series

At just 15 years old, Tyler Reif delivered a performance that will be remembered for years to come. After going a lap down early in the race due to contact from another competitor, Tyler and the LJM Racing team didn’t flinch—they dug deep and stayed focused.

The crew worked quickly and relentlessly to make critical repairs, and Tyler responded with flawless determination—fighting back to regain his lap and surgically carve his way through the field. In a thrilling charge against the top ARCA Menards National Series teams from across the country, Tyler made history—becoming the first West Coast driver and team to win a NASCAR ARCA Menards National Series race.

And this wasn’t just any event. The Phoenix race is part of ARCA’s elite National Division, a battleground typically dominated by powerhouse teams from across the nation—East Coast teams that had won every previous running. But on this night, it was the West Coast’s own LJM Motorsports—and 15-year-old phenom Tyler Reif—who stood triumphant in victory lane.

Behind the scenes, LJM Motorsports co-partner Matt Jackson played a pivotal role in the team preparation leading up to the race. Also as Tyler’s driver coach, Matt dedicated extensive time with Tyler on simulator work in the weeks prior—zeroing in on perfecting Turn Two, the fastest and most critical corner at Phoenix. The secret to mastering it? Dropping the car below the yellow line at just the right moment to position the car on exit for optimal grip—a move that demands both timing and precision. That focused training paid off in spectacular fashion, as Tyler executed this technique flawlessly to make the decisive, race-winning pass propelling him to victory on the final lap.

It was a true masterclass in perseverance, preparation, and execution—and a defining moment for West Coast racing.

Gear1 Racing Sets Sights on Multi-Year Partnerships with Visionary Brands

At Gear1 Racing, we recognize that every business is built on a unique foundation—distinct ambitions, challenges, and goals. That’s why a one-size-fits-all approach doesn’t cut it. Instead, we begin every conversation with a simple but powerful question: “How can we help you maximize your brand’s objectives?”

Gear1 Racing is a rising force in the motorsports world, actively seeking long-term marketing partnerships with energetic, visionary brands ready to accelerate growth and make a lasting impact. This is more than a sponsorship opportunity—it’s a chance to align with a team driven by innovation, performance, and a relentless passion for pushing boundaries, both on and off the track.

In today’s competitive marketing landscape, forming authentic, emotional connections with engaged audiences is more important than ever. Gear1 Racing provides a dynamic platform to do exactly that—offering access to a fiercely loyal fan base, broad media exposure, and powerful engagement opportunities both at the track and beyond.

“We’re not just looking for sponsors to slap a logo on our car—we’re looking for true partners,” says Matt Jackson, team owner. “We want to collaborate with brands that share our values of innovation, performance, and dedication. No matter what business you’re in, whether it is large or small we believe we can create something truly special together—and drive results that matter.”

Gear1 offers a range of customizable partnership packages designed to meet the specific needs and objectives of each brand. These opportunities can include:

  • Prominent logo placement: Maximize brand visibility on the race car, team apparel, and support vehicles.
  • Digital marketing integration: Leverage Gear1 Racing’s social media channels, website, and email marketing campaigns to reach a wider audience.
  • Experiential marketing opportunities: Engage with fans through exclusive events, meet-and-greets with drivers, and behind-the-scenes access.
  • Hospitality packages: Entertain clients and reward employees with VIP treatment at race events.
  • Product integration: Showcase your products or services in a real-world environment, demonstrating their performance and reliability.

But Gear1 Racing offers more than just brand exposure. We are committed to building authentic relationships and creating mutually beneficial partnerships that extend beyond the race weekend. We aim to work collaboratively to develop innovative marketing campaigns that capture attention and drive measurable results.

“We believe in the power of storytelling” adds Matt Jackson, owner of Gear1. “We want to work with our partners to tell compelling stories that resonate with our audience and drive brand awareness, engagement, and ultimately, sales.”

Thank you,

Matt Jackson

contact us

Get In touch

661-361-2440
matt@gear1racing.com

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