KNOWING MATT
EXPERIENCE - LEADERSHIP - VISION
Knowing Matt goes beyond experience and results. It is reflected in the standards he has brought to every part of his career—his beliefs, knowledge, and commitment to doing things the right way.
From building winning chassis and bringing an unwavering dedication to his products, to developing strong teams and crews, creating competitive programs, and forming partnerships that deliver real value, Matt has always pursued the best possible outcome. It is the same approach he brings to Gear1 Racing.
Beyond the Family Business
Matt Jackson built his own path in the sport.
He founded Proline Pit Carts, manufacturing high-end pit equipment, and designed the Proline Pull Down Machine—a practical, more affordable system built for Saturday-night racers. He also created and operated the Toyota Southwest Super Late Road Race Series, the first stock-car road-race series built around existing NASCAR Super Late Models and one of the earliest series to feature live internet coverage.
As a driver coach, spotter, crew chief, and chassis specialist, Matt has spent years developing teams and cars the right way. His technical experience also includes designing and mounting race-car bodies for maximum aerodynamic advantage.
Most recently, he developed Gear1 Classifieds—the first mobile app dedicated to the entire motorsports industry—giving racers, teams, and businesses one platform to connect, buy, and sell easily from their phones.
MORE THAN A NAME ON A RACE CAR
I have spent my life in racing, and I understand that sponsorship has to mean more than putting a name on the side of a car.
On the track, the goal is always to compete and win. But racing is also entertainment. Fans come to the track to feel the excitement and be part of something they will remember.
My job is to make your brand part of that experience — understanding what you need, then working with your team to create something that connects with fans both at the track and away from it.
I want fans to remember your brand because of the experience it gave them. That is a real partnership. It is not just a name on a car. It is an entertainment machine working to create value long after race day is over.
LET’S BUILD SOMETHING TOGETHER
After learning more about me and what Gear1 Racing has to offer, if you want to build excitement around your brand, let’s talk about the possibilities.
I know every business is different. I’m happy to learn about your brand, your goals, and what you need from a motorsports partnership. The right program starts by listening, understanding what matters to you, and building something that creates real value both on and off the track.
Thank you for taking the time to get to know me and Gear1 Racing.
— Matt Jackson