PACKAGES

At Gear1 Racing, Our Mission Is Simple:
To help your brand maximize and expand your unique marketing goals—both on and off the track.

Our sponsorship packages go far beyond racing performance. We craft fully integrated brand experiences that drive real value by combining on-track action with off-track impact. Whether it’s connecting with fans, customers, or partners, every element of our approach is designed to deliver meaningful results.

In addition to trackside branding, we offer powerful on-site and online activations, including:

  • Engaging social and digital media campaigns

  • Retail store promotions and in-person activations

  • Presence at special events, trade shows, and community engagements

Our goal is to amplify your brand’s presence in a way that feels organic, fun, and memorable.

Let’s Create a Personalized Package That Wins.
We’d love the opportunity to collaborate and build a sponsorship program that delivers value, visibility, and unforgettable fan engagement for your brand.

PRIMARY SPONSOR

Primary Sponsor: Your Brand, Front and Center

A Primary Sponsor is exactly what the name implies—the lead and most visible partner of the race team. As the focal point of our branding efforts, your company would enjoy top-tier exposure and brand alignment in every facet of Gear1 Racing.

What You Get as the Primary Sponsor:

  • Premium Placement:
    Your logo in the most prominent locations—hood, side panels, rear decklid, and driver suits.

  • Full Team Integration:
    You’ll be publicly recognized as “Your Brand’s Team” in media and broadcast references.
    Example: “The FedEx Team” → “[Your Brand] Racing”

  • Visual Exclusivity:
    You control the design direction and color scheme of the entire race car and team uniforms, creating a strong, unified brand presence.

  • Social & Media Spotlight:
    Your brand will be featured across all team-related media, social platforms, and press—putting you in front of thousands of fans and industry stakeholders.

  • Full-Year Partnership:
    As the exclusive primary sponsor, you’ll ride with us for the full season, receiving branding on:

    • All race vehicles

    • Pit equipment and crew apparel

    • Hospitality setups (tents, signage, etc.)

    • Autograph sessions, fan giveaways, and more

Let’s work together to create a tailored sponsorship experience that reflects your brand’s vision, engages fans, and delivers measurable results throughout the 2025 racing season. 

Cost per race: $65,000

ASSOCIATE SPONSOR

A Strategic Supporting Role with Big Impact

While not as visually dominant as a Primary Sponsor, an Associate Sponsor plays a vital and strategic role in the Gear1 Racing partnership ecosystem.

Think of an associate sponsorship as a high-value, supportive position—still delivering substantial exposure and engagement, just in a more focused capacity.

Why Choose an Associate Sponsorship?

  • Visible Branding
    Your logo will appear in secondary but still highly visible locations on the car, team apparel, and pit equipment.

  • Shared Success
    Associate sponsors often bring strategic partnerships into the fold—joining forces with other aligned brands to create a powerful, collaborative marketing platform.

  • Cost-Effective Entry Point
    This is an ideal opportunity for companies looking to enter the world of motorsports marketing without the full commitment of a primary package—lower investment, high return.

  • Customizable Activation
    We can build a personalized plan around your brand’s goals—whether it’s hospitality, social media integration, product demos, or fan engagement activations at the track.

An associate sponsorship is not just a logo—it’s a business-building opportunity that can be scaled, customized, and optimized to help you connect with fans, customers, and other brands.

Let’s talk about how an associate sponsorship with Gear1 Racing can fit into your broader marketing strategy.

Cost per race: $25,000 – $2,500 depending on location